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The Awards

Celebrating and recognising Pembrokeshire’s tourism champions.

We are thrilled to announce that the 2026 Croeso Awards are now live and nominations are open.

This year we’re launching earlier to make it easier for businesses to apply well ahead of the busy spring summer season. This is an opportunity to shine the spotlight on your business and all those involved in it so what are you waiting for?

Key datesGet your Ticket
Celebrity Presenter

Colin Jackson CBE

Colin Jackson CBE is a true British athletics legend. An Olympic silver medallist and double world champion, his dominance was unmatched. He went an incredible 12 years unbeaten at the European Championships, held the 110m hurdles world record for 13 years, and the world indoor record for 27. Across his remarkable career, he secured 25 major medals, including 12 golds and 8 silvers - a testament to extraordinary talent, consistency and longevity.

Beyond the track, Colin’s charisma and expertise have made him one of Britain’s most loved media personalities and motivational speakers. He is widely regarded as a national treasure and remains one of the most recognisable figures in UK sport.

Since retiring, his medal haul and infectious energy made him a natural fit for the BBC athletics team, where he has been a key voice for two decades, covering every major Games from Athens 2004 through to Paris 2024.

Colin Jackson CBE

Croeso Awards 2026

Key Dates

Official Sponsors

Venue Partner
Mentoring Partner
Hotel of the Year Award
Self-Catering 1-3 Units Award
Caravan Park Award
Best Attraction Award
Bro a Byd (Environmental & Sustainability) Award
Place to Eat Award
Pub of the Year Award
Accessible & Inclusive Tourism Award
Event of the Year Award
Sustainable & Immersive Experience for Cruise Passengers Award