We are incredibly grateful for the continued support of our Strategic and Ambassador Partners because without this, quite simply we would not be able to do what we do. Strategic partners are partners who share our commitment to growing tourism sustainably for the benefit of all and our shared purpose; “One Community Championing Pembrokeshire. “
Growing private sector investment in Visit Pembrokeshire through membership and strategic partner income is essential. It demonstrates the genuine partnership approach between the public, private and third sectors, working together to nurture, safeguard and grow tourism sustainably as one of the 3 largest economic contributors to the local economy.
In return for their support, we deliver a suite of benefits that are tailored to their individual business or organisation and respond to their priorities. These are reviewed regularly to ensure we continue to add value.
Pembrokeshire County Council
Pembrokeshire County Council are one of the founding Strategic Partners alongside Pembrokeshire Coast National Park Authority and Planed (PCC) who came together in November 2020 with Pembrokeshire Tourism to establish Visit Pembrokeshire as the first Destination Management Organisation (DMO) in Wales.
Visit Pembrokeshire has recently renewed its initial 5-year grant funding agreement with PCC for a further 3 years until 2029.
Pembrokeshire Coast National Park Authority
PCNPA is the public body responsible for managing the Pembrokeshire Coast National Park in Wales. In line with PCC Visit Pembrokeshire recently renewed its initial 5-year grant funding agreement with PCC for a further 3 years until 2029.
Planed
PLANED is a Wales‑based community‑led charity and development organisation, headquartered in Narberth, Pembrokeshire.
PLANED plays an important role in rural and coastal Pembrokeshire by strengthening local economies, improving social and community infrastructure, enhancing environmental and cultural assets, and supporting sustainable futures. They provide invaluable in-kind support to Visit Pembrokeshire through helping us engage meaningfully with local residents to ensure that the tourism we develop has a positive impact on our communities
Port of Milford Haven
The Port of Milford Haven is the UK’s leading energy port.
The multi-million-pound Milford Waterfront development, has created a vibrant and exciting new visitor destination within Pembrokeshire, with sustainability at its heart. The Port of Milford Haven is immersed in the community of Milford Haven working to deliver sustainable prosperity through integrated business and community action.
Visit Pembrokeshire is supporting the Port of Milford Haven in developing Milford Waterfront as a key visitor destination.
Seren
Seren Collection is a privately-owned Welsh luxury hospitality group Its name means “star” in Welsh, reflecting the group’s aspiration to nurture venues and teams so they shine. Based primarily in Wales, the group operates a collection of Award winning, independent hotels and restaurants rooted in their local landscapes. In Pembrokeshire these include The Grove Narberth, Llan Y Mor and the Kiosk Café in Saundersfoot.
Seren initiated our partnership approach with Pembrokeshire College to deliver our Croeso Awards in 2024 and have now passed the baton on to the Celtic Collection for the next Awards in 2026.
Neil Kedward Managing Director of Seren took over the role of Chair of Visit Pembrokeshire in April 2025.
Celtic Collection
The Celtic Collection is a family of prestigious hotels and event venues in Wales, including, in Pembrokeshire, St Brides Spa Hotel, Tŷ Hotel Milford Waterfront, Twr y Felin, Roch Castle and Penrhiw Priory. dedicated to delivering world-class hospitality and nurturing the next generation of Welsh talent.
We are excited by the Celtic Collection’s decision to take up Seren’s mentoring baton for our Croeso Awards in 2026 which given the enthusiasm by everyone involved, looks set to take the celebration to another level.
Bluestone
Bluestone blends luxury self-catering lodges, family and adult wellness and adventure facilities, and nature-rich surroundings within a national park.
It is not just as a holiday resort, but a leader in sustainability, community engagement and delivering high-quality guest experiences.
They have recently been awarded the King’s Award for Enterprise – Sustainable Development, one of the UK’s highest business honours, recognising its excellence in sustainability, community contribution and rural economy impact.
Bluestone demonstrates how premium hospitality can integrate strong sustainability credentials while growing visitor appeal and investment appeal.
Haven
Haven Holidays is a UK based holiday park operator offering caravan, touring and lodge breaks across several locations, including three parks in Pembrokeshire: Kiln Park Holiday Centre, Lydstep Beach Village and Penally Court Holiday Park.
As with all our Strategic Partners Haven are committed to supporting the wider community in which they operate.
Castell Howell
Castell Howell Foods is a major player in the Welsh and South-West UK foodservice supply sector large enough to supply major institutions yet rooted in regional values and local produce. They emphasize “family values” and a culture of supporting communities, rather than being a purely corporate business.
They are keen to work with Visit Pembrokeshire to raise the profile of the many fantastic food and drink producers across Pembrokeshire.
LHP
LHP Accountants is a Welsh chartered accountancy firm with a long standing presence in West Wales — founded in 1935 and now operating over eight offices across the region including Haverfordwest and Tenby
Both LHP And JCP support businesses of all sizes across Pembrokeshire and regularly attend and offer support and advice to tourism businesses through attending our regular “Meet the Team” events and through their monthly blogs in our e-newsletters.
JCP
JCP Solicitors is a regional law firm based in Wales and have offices in Haverfordwest.
Both LHP And JCP support businesses of all sizes across Pembrokeshire and regularly attend and offer support and advice to tourism businesses through attending our regular “Meet the Team” events and through their monthly blogs in our e-newsletters.
Holiday cottages.co.uk
Holidaycottages.co.uk is a UK based holiday cottage letting agency, specialising in self catering rural and coastal property rentals
Launched earlier this year, in partnership with Holiday cottages.co.uk Visit Pembrokeshire launched the Community Fund is a joint initiative designed to recognise and support charities and organisations making a positive impact in Pembrokeshire. It reflects the shared vision of Visit Pembrokeshire and holidaycottages.co.uk in delivering regenerative tourism - tourism that gives back more than it takes. Following a county-wide promotional campaign to encourage groups to apply, an overwhelming number of high-quality responses were received.
Really Pro
Really Pro Ltd is a Wales based training and advisory organisation operating out of Carmarthen and Pembrokeshire (among other locations).
Really Pro Ltd provide a broad range of services including:
TYF Adventure
TYF Adventure are one of the UK’s most respected activity operators with 35 years of experience and a well-deserved reputation for professional adventure guiding, innovation and environmental leadership
National Trust
The National Trust is a major UK conservation charity dedicated to protecting and promoting places of historic interest and natural beauty for the public benefit. In Pembrokeshire, Wales, they manage large areas of coastline, landscapes and historic sites They care for around 60 miles of coastline and significant stretches of land in Pembrokeshire, working to preserve wildlife, habitats and heritage. They maintain and manage visitor accessible places such as the Stackpole Estate – a landscape of woodland, lakes, beaches and historic gardens – offering trails, nature watching and family friendly activities.
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