WOW First Aid Training
With Wales’ out-of-hospital cardiac arrest survival rate below 5%—the lowest in the UK—WOW First Aid helps tourism businesses reassure guests by equipping staff and hosts with life-saving skills throughout their stay. WOW First Aid Training is a Pembrokeshire-based provider delivering affordable and accessible first aid and CPR training for all. Founded by Tracy, who brings over 30 years’ experience across the health and education sectors, WOW First Aid offers nationally recognised First Aid at Work and Paediatric qualifications, alongside junior first aid sessions, CPR drop-in workshops, and pet first aid courses—empowering communities across West Wales with life-saving skills.
About WOW First Aid Training
In Wales, survival rates from out-of-hospital cardiac arrest remain below 5%, the lowest in the UK, despite the fact that early CPR and defibrillation can dramatically improve outcomes. This underscores a critical need within communities and visitor-facing businesses across Pembrokeshire’s thriving tourism sector. WOW First Aid Training is committed to changing the narrative around first aid and basic life support. We believe these skills should be accessible to everyone, not just a workplace requirement, but a shared community responsibility. By offering flexible training options and removing barriers to learning, WOW First Aid empowers people to choose to learn life-saving skills to protect the people, places, and pets they care about most.
WOW First Aid Training is a Pembrokeshire-based first aid training provider offering high-quality, affordable, and inclusive first aid and CPR training tailored to the needs of tourism businesses. Founded by Tracy—who draws on more than 30 years of experience working across the health and education sectors, bringing both professional expertise and a strong understanding of how people learn best —WOW First Aid offers a comprehensive suite of affordable and accessible courses, including nationally recognised First Aid at Work and Paediatric First Aid qualifications, junior first aid sessions, community CPR drop-in workshops, and specialised pet first aid courses. Training is delivered in a supportive, engaging way that builds confidence as well as competence
We work with accommodation providers, activity operators, attractions, and hospitality teams to help ensure visitors feel safe, reassured, and well cared for throughout their stay. Having qualified first aiders on site enhances emergency readiness, supports duty-of-care responsibilities, and strengthens visitor confidence and business reputation. By offering flexible, approachable training that fits seasonal and operational needs, WOW First Aid helps tourism businesses demonstrate their commitment to safety, quality, and community wellbeing—making Pembrokeshire not only a beautiful destination, but a safer one too
