A huge thank you to everyone who joined us at the Visit Pembrokeshire 2026 Tourism Summit.
This was by far our biggest ever Tourism Summit! A huge thank you to each and every delegate for taking time our of their busy schedules to come together at this epic thought-leadership event. It was clear demonstration of the appetite to drive the growth of regenerative tourism in our county and tackle the barriers that stand in our way.
Special thanks to our amazing speakers, in particular our fantastic key-note speaker Kate Nicholls of UKHospitality, as well as Jason Thomas from Visit Wales, John Davies from the Eisteddfod, Chris Ebsworth from Folly Farm, Rich Robinson from Barclays plus Eluned Morgan First Minister for her welcome video.
The afternoon session included a new feature; a Q&A session with Pembrokeshire’s MS candidates from the upcoming Senedd elections in May. A huge thank you to each of the candidates for taking part, namely Kerry Ferguson of Plaid Cymru, Claire George of the Conservatives, Amy Nicholass from the Green Party, Marc Tierney of Labour, Michael Allen of Reform UK and Alistair Cameron of Welsh Liberal Democrats, as well as Adrian Lort Phillips for hosting.
For more information and consumer insights from our wonderful Event Sponsors Barclays, please click the link below.
https://www.barclayscorporate.com/insights/2026-outlook/hospitality-and-leisure/
We are keen to take the next steps towards our shared 10-year vision for regenerative tourism in Pembrokeshire, and thank you all for being part of this journey to make Pembrokeshire a world-leading destination.
On behalf of Emma Thornton our CEO, Neil Kedward our Chair, and all the Visit Pembrokeshire Team that made this event happen, thank you for being part of our community, championing Pembrokeshire.
The Tourism Summit took place at Folly Farm Adventure Park & Zoo.
