28 March 2025
Whether you run a hotel, a restaurant, a cozy cottage, or an Airbnb, having stunning imagery can make all the difference in attracting high engagement. Here are six key reasons why investing in a professional photographer to showcase your tourism business is a smart move.
1. First Impressions Matter
In the competitive world of tourism, the first impression often happens online. Potential visitors will likely come across your business on your website, social media, or booking platforms. A picture speaks a thousand words, and the images you use are often the deciding factor when potential customers are choosing where to stay, where to go or where to eat . Professional photographers know how to capture your busineess at its best, helping you stand out from the competition and making a lasting first impression.
Fforest Farm
2. Highlight Pembrokeshire’s Natural Beauty
Pembrokeshire is renowned for its stunning natural landscapes, from the rugged coastlines and sandy beaches to its picturesque villages and rolling hills. A professional photographer can showcase the local beauty in a way that truly does justice to the area. They know how to capture the essence of Pembrokeshire either from the ground or from the air, ensuring that your business stands out by integrating the beauty of the surrounding area into your imagery.
3. Tell a Story and Evoke Emotion
Great photography does more than just capture an image – it tells a story and evokes emotion. Professional photographers know how to portray the atmosphere and feeling of a location. Whether it’s a family enjoying a peaceful walk along the coast, a couple enjoying a quiet evening at your hotel or taking a break incomfortable accommodation, their skills can highlight the experiences your customers will have. This emotional connection can drive bookings, as people are more likely to choose a place that looks and feels welcoming, relaxing, and memorable.
4. Showcase the Unique Features of Your Property
Every tourism business has unique features that set it apart from others. Whether it's a charming feature in a hotel room, a beautiful outdoor space, or a cosy corner in your cottage our property photography at Behind The Lens Media does an amazing job at highlighting these aspects.
5. Improve Your Online Listings and Social Media Presence
In today's digital age, a strong online presence is crucial for any tourism business. Platforms like Airbnb, Booking.com, Instagram, and Facebook are essential for attracting visitors. High-quality photos not only improve your listings but also encourage engagement and shares across social media. Professional images can make your posts more eye-catching and give your followers a glimpse into the unique experiences you offer. This helps build a loyal audience and generates word-of-mouth referrals, both online and offline.
6. Increase Bookings and Revenue
Ultimately, the goal of investing in professional photography is to boost your business. Research shows that high-quality photos can increase booking rates by up to 30%. Potential customers are more likely to book with businesses that showcase their properties with high-end, detailed imagery. The cost of hiring a professional photographer is an investment that can yield substantial returns, as it directly impacts your bottom line by attracting more visitors and increasing conversions.
To enquire about photography, aerial imagery, film or virtual reality media email us on hello@behindthelensmedia.co.uk to see how we can help.
