Pembrokeshire – Open For All project

Pembrokeshire - Open to All 

We delivered our Open to All project in 2022

Download the project report

Open to All Project Summary Report

Crynodeb o werthusiad prosiect Agored i Bawb Summary Report

Visit the Open to All page for more resources

Open to All Toolkit, Interactive Map and Resources


We aim to make Pembrokeshire an exemplary destination offering great service and facilities to local visitors and tourists with visible and hidden disabilities.

The perception is that accessibility is expensive, but simple adaptations and thoughtful customer service considerations will make a positive difference to every disabled person’s visitor experience, whilst helping to improve profitability and the lengthening of the visitor season.

In June 2022 we held our first Open to All conference. The conference aimed to bring together people from the hospitality and tourism sector and the disability sector. We wanted to,

  • Find out about what’s already happening
  • Plan what we do next – from individuals to organisational level


Read the Open to All Conference Report to learn more

Infographic from the Open to All Conference which took place in June 2022. Illustrated by Laura Sorvala

Infographic from the Open to All Conference, illustrated by Laura Sorvala


The Open to All project supported tourism and hospitality businesses with:

  • familiarisation visits with different disability guides attending
  • disability awareness training, online and face-to-face
  • an online toolkit of resources
  • conference with key speakers
  • improvements to to become a more accessible website
  • an online map
  • a marketing campaign and photographs added to the brand toolkit image library
  • facilitating focus groups with disabled visitor groups
  • coordinating a stakeholder group
  • an evaluation report with recommendations

The disability market is a recognised growth and sustainable market. As reported by Purple, a disabled user-led organisation,

‘In the UK alone, the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market.

This is not only a huge frustration for disabled visitors but is also a huge missed opportunity for organisations that could be benefiting both socially and commercially by accessing the disability market.’


By working together in a more coordinated way, project partners will enjoy increased bookings and make a positive contribution to growing the value and resilience of tourism in Pembrokeshire whilst creating and sustaining jobs.


For more details about the Open to All project email –


This project was funded by the UK Government through the UK Community Renewal Fund.

The UK Community Renewal Fund was a UK Government programme for 2021/22. The fund aimed to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. Investing in skills, community and place, local business, and supporting people into employment.

For more information visit:


UK Government logo