Pembrokeshire – Open For All project

Pembrokeshire - Open to All 

Our Open to All project aims to make Pembrokeshire an exemplary destination offering great service and facilities to local visitors and tourists with visible and hidden disabilities.


We need your help!

We’d love to hear about your experience and suggestions as a visitor in Pembrokeshire or from your perspective working in a local business or organisation:

Arolwg ymwelwyr

Visitor survey 

Easy Read visitor survey

Arolwg busnes

Business survey


The perception is that accessibility is expensive, but simple adaptations and thoughtful customer service considerations will make a positive difference to every disabled person’s visitor experience, whilst helping to improve profitability and the lengthening of the visitor season.

In June 2022 we held our first Open to All conference. The conference aimed to bring together people from the hospitality and tourism sector and the disability sector. We wanted to

  • Find out about what’s already happening
  • Plan what we do next – from individuals to organisational

Read the Open to All Conference Report to learn more

Infographic from the Open to All Conference which took place in June 2022. Illustrated by Laura Sorvala

Infographic from the Open to All Conference, illustrated by Laura Sorvala


The Open to All project will support tourism and hospitality businesses with:

  • familiarisation visits with different disability guides attending
  • disability awareness training, online and face-to-face
  • an online toolkit of resources
  • conference with key speakers
  • improvements to to become a more accessible website
  • an online map
  • a marketing campaign and photographs added to the brand toolkit image library
  • facilitating focus groups with disabled visitor groups
  • coordinating a stakeholder group
  • an evaluation report with recommendations


Familiarisation visits and training events are being regularly updated, you can find out more and book your place here or via the event listings below. For full event details please select ‘Book here’ or the date you’d like to book (if multiple dates):



The disability market is a recognised growth and sustainable market. As reported by Purple, a disabled user-led organisation,

‘In the UK alone, the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market.

This is not only a huge frustration for disabled visitors but is also a huge missed opportunity for organisations that could be benefiting both socially and commercially by accessing the disability market.’


By working together in a more coordinated way, project partners will enjoy increased bookings and make a positive contribution to growing the value and resilience of tourism in Pembrokeshire whilst creating and sustaining jobs.


For more details about the Open to All project, and to get involved, contact the project manager Corinne Cariad at


This project is funded by the UK Government through the UK Community Renewal Fund.

The UK Community Renewal Fund is a UK Government programme for 2021/22. This aims to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. It invests in skills, community and place, local business, and supporting people into employment.

For more information visit:


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