Pembrokeshire – Open For All project

Pembrokeshire - Open to All 

The Pembrokeshire – Open to All project aims to make Pembrokeshire an exemplary destination offering great service and facilities to disabled visitors – the visible and non-visible disability.

The perception is that accessibility is expensive, but simple adaptations and thoughtful customer service considerations will make a positive difference to every disabled person’s visitor experience, whilst helping to improve profitability and the lengthening of the visitor season.

The project will raise awareness of the disabled market through organising familiarisation trips with different disability guides attending, online and face-to-face training, an accessible toolkit and an accessibility conference with key speakers. Development work will be carried out to ensure will become a fully accessible website including mapping and the project will be supported by a marketing campaign.

The disability market is a recognised growth and sustainable market. In the UK alone, the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled visitors but is also a huge missed opportunity for organisations that could be benefiting both socially and commercially by accessing the disability market.

By working together in a more coordinated way, project partners will enjoy increased bookings and make a positive contribution to growing the value and resilience of tourism in Pembrokeshire whilst creating and sustaining jobs.

Pembrokeshire – Open For All.  Freelance Project Manager required

Visit Pembrokeshire has been successful in securing funding from the Pembrokeshire bid to the UK Community Renewal Fund to deliver the Pembrokeshire – Open For All project and is looking for an enthusiastic individual to help deliver the project from start to finish as a Freelance Project Manager. The project will run from 1st January 2022 – 30th June 2022.



Main responsibilities will include:

  • Responsibility for organising familiarisation events
  • Engaging with and securing the support of tourism businesses
  • Developing, organising and managing training
  • Researching, identifying and gathering information on accessible businesses
  • Development of a Google map of accessible businesses
  • The organisation of a “Pembrokeshire for All” conference event
  • Management of a forum group for monitoring purposes
  • Reporting to project lead
  • Meeting agreed KPI’s, monitoring targets and preparing progress reports



  • Excellent written and verbal communication skills
  • Excellent project management skills and experience in delivering projects on time and on budget
  • Ability to work as part of a team and individually


What are we looking for?

  • Enthusiasm with a positive “can do” attitude
  • A self-motivated, highly organised, and proactive approach to work
  • Excellent interpersonal skills both written and oral
  • Excellent Microsoft Office skills
  • Meticulous attention to detail


£16,000- £20,000 – (dependent on experience and based on an estimate of 80 days over 6 months)

How to apply

Please email your  CV and a covering letter setting out any previous project management experience and how you would approach the project to

Closing date for expressions of interest 16th December 2021. Online interviews will be held week beginning 20th December 2021

To arrange a call for an informal discussion about the project please e-mail Liz Williams


Background on Visit Pembrokeshire

Visit Pembrokeshire (VP) is the official Destination Management Organisation (DMO) for Pembrokeshire and a business-led partnership with the public sector, working together to grow tourism for the benefit of all. It is responsible for coordinating the delivery of the 2020-25 Destination Management Plan (DMP).  This is a shared plan for the county and some aspects, such as destination marketing, we will lead on whilst other aspects our public and thirds sector partners will be best placed to lead on.