As the weather warms (fingers crossed) who doesn’t want to spend the day down the beach, splashing about in the sea, getting sand in your ice cream - I hate it when that happens - and generally having the time of your life.
But the sea is a dangerous place.
Ahead of the holidays the RNLI launched their 'Respect The Water' campaign last week to raise awareness of the hidden dangers of the seas around Britain. The campaign is aimed primarily at men aged between 16 and 39, who account for most of the coastal deaths around the British Coast, but the safety messages apply to people of all ages.
The brave RNLI lifeguards of Pembrokeshire have already been involved in many rescues in the last few weeks as the weather warms and everyone heads to the beach.
Rip currents account for a substantial proportion of rescues undertaken by RNLI lifeguards, but do you know what a rip current is or what it looks like?
RNLI Lifeguard Supervisor Celyn Owens said: 'Rips are strong currents of water running out to sea that can quickly drag you out beyond your depth.
‘If you get caught in a rip, don’t panic, don’t try to swim against it or you’ll get exhausted. If you can stand, wade, don’t swim. If you can, swim parallel to the shore until free of the rip and then head for shore, raise your hand and shout for help.
'It is also important to remember RNLI lifeguards are highly trained to deal with incidents such as this and we urge anyone who sees someone in difficulty in the water to call for help and not enter the water themselves.'
'There have been a number of incidents in recent weeks which have served as reminders of the importance of swimming in the red and yellow flagged areas, which are patrolled by trained lifeguards.
RNLI lifeguards provide daily safety services on Saundersfoot; Tenby North; Tenby South; Tenby Castle; Freshwater West; Broad Haven; Newgale South; Newgale North; Newport Sands and Poppit Sands over the summer between 10am and 6pm.
For more beach safety information visit the RNLI web site
Have a wonderful, and safe, summer splashing about on our beaches but remember Swim between the Flags.