New Chinese name for Pembrokeshire revealed

For the last ten weeks, famous places, tourist attractions and locations nationwide have been waiting with bated breath for the results of Britain’s largest ever tourism campaign in China.

Ahead of Chinese New Year, VisitBritain has released all 101 new names (along with other popular suggestions), provided by the Chinese public, for some of the most famous points of interest across Britain.

Pembrokeshire had two entires in the campaign: 'Pembrokeshire' in the countryside category and 'Freshwater West' in the Film and Literature category. After 10 weeks of voting, the most popular Chinese names suggested for each location have been revealed.

Freshwater West was given the name Fu Lan Wan meaning 'lean back and enjoy your day' which is perect for the Pembrokeshire beach. 

Freshwater West - Chinese campaign

Pembrokeshire was given the most perfectly apt name Hai Yun Lan Sheng meaning 'perfect place with seaside view', which could sum up any location on the Pembrokeshire coast.

Pembrokeshire - Chinese campaign

This campaign taps into the existing trend amongst Chinese to give literal names to favourite celebrities, places and foods.

China is now the world’s largest outbound market, with visitors to Britain already spending £500 million. VisitBritain has ambitious plans to double the value of that market by 2020 and to ensure that growth is spread across the nations and regions.

Joss Croft, Marketing Director at VisitBritain said: “The campaign has given Pembrokeshire huge exposure across China and the opportunity to create a unique affinity with potential Chinese tourists." 

WEATHER
  We used to go to Cornwall until we discovered Pembrokeshire :) The most gorgeous place...So much to see and do. And the coastline...Oh wow! 
Nicky Berry

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